Website Traffic and Statistics

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A key component in building and maintaining a successful website is the ability to keep track of how many visitors are coming to your website. You want to know where they are coming from, and which pages they are looking at and finding most useful.

Often, in order to keep track of these traffic statistics a webmaster will use some sort of script or program which monitors visitors and creates reports based on their needs. These scripts can range in size and complexity from a simple hit counter on a page, to a fully integrated data-mining application. They can also range in price from free unsupported scripts, to thousands of dollars for an integrated system. In many cases though, the first option is relatively useless, and the second is unnecessary (and usually outside of the budget). As is true with many things in life, the best solution is usually somewhere in between.

So what does a good traffic or website statistic monitering system require?

1. Basic Page View and Visitor Tracking
Especially when first starting out with building a website, it is important to know how much traffic is coming to your site, and how many pages those people are looking at. If a lot of people are coming to your site, but not going anywhere other than the first page, you may want to revisit your marketing strategy as well as searching for more “sticky” content or resources to provide to your visitors. As a webmaster, you are given a very small window of opportunity to capture the attention of the visitor before they move on to something else. In order to know this though, you will need a statistics tracking package which can tell you both how many people are coming to your site, and how many pages those people have looked at.

2. Most Active or Popular Pages
It is also very useful to know over time what pages on your site tend to be the most popular. Which pages are people hitting the most often? What pages are less popular? Knowing this can help you to fine-tune many of the strategies on your website. You may want to consider the material on the highly hit pages and focus more of your site content around those topics. If you offer advertizing on your site, you may wish to focus more heavily on those pages that are doing well. A good statistics tracking application will keep you in touch with what pages your visitors are most likely to hit.

3. Top Referring URLs
These days, one of the major factors in getting good search engine ranking, is to have other relevant sites linking to your own. Having a statistics tracking package that keeps you informed of where people are coming from as they come to your site, is KEY to building an effective online presence. Knowing how visitors got to your website can make a huge difference in how you promote your site further. You may wish to contact the owners of the referring website to consider an even more direct exchange of links, or you may wish to target similar sites to build more of the same type of traffic.

4. Search Engine Words and Phrases
Most new webmasters learn very quickly that one of the most important ways in which to generate new traffic to one’s website is to do so by carefully targetting the search engines. Having a good search engine listing essentially brings an ongoing stream of traffic to your site. Knowing what your visitors searched for in order to find you, allows you to both improve on your key words and phrases, as well as knowing what is working and what isn’t. A good website statistics package will do this for you.

Suggested Resources:
If you are looking for a software package which offers the capabilities listed above, we may have just the tool that you are looking for. WarkenSoft Productions has developed an application which we call SimpleStats. It is a PHP based, website statistics tracking package which easily fits all of the above listed criterion. We offer it for sale here on our website and we’re convinced that you will find it to be a valuable addition to your website. In fact, we’re so convinced that you’ll find it helpful, that we offer an unconditional 30 day money back guarantee if you don’t like it for any reason. We don’t charge a whole lot for it either. Feel free to check it out. Click here.

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