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Text Link Advertising

October 4th, 2006 – Category: Search Engine Opt. – No Comments »

Did you know that one of the most effective ways of marketing your website is through text links from other relevant sites? I’m not talking about being linked to by someone who has a thousand links on their “Trade Links With Me” page. Rather, I’m talking about strategically placed text links coming from another site with content relevant to what your own site contains.

Two Reasons Text Links Are Effective

1. Google PageRank
If you were unaware, Google, the largest search engine currently available, places a high priority on the number of links coming to your site. Not only that, but these links must also be relevant to the content of your site. If you have a site about dog-food, and you get someone with a site about cars linking to you, it’s not going to be particularly helpful as far as your Google PageRank is concerned. Google (and many other search engines are following their lead) looks at both the relevancy of the page linking to you, and the text of the link itself.

2. Visibility and Value
The internet is cluttered with flashing ads, banners and advertising graphics of all kinds, and people are reacting. They are becoming more and more desensitized to these types of stimulus, to the point where often ads and graphics are not even noticed. Also, more and more software is being developed to block this type of external advertising. Relevant textual links on the other hand, are becoming more and more valuable as people seek to find information specifically related to the content for which they are searching.

How to Get Incoming Links:
Probably one of the most simple ways is to buy them. You will notice that WarkenSoft offers a very inexpensive way to get a link to your site. On the upper right hand side of our site, we are selling link space. The cost is as listed on a page-per-page basis, and is based on the popularity and traffic of that page. Click here to go to our text link signup page.

Another service you might find useful is this one. Text-Links.ca is a company that buys and sells text link ad space on and to sites for a small monthly fee. You can choose the type of site on which you wish to advertise, and the cost is based directly on the estimated traffic and popularity of the site. Click here to see what this site has to offer.

There are also many other ways in which you can obtain relevant incoming links. If you have multiple sites, you will want to practice a technique called cross-linking. Essentially, this means linking to each of your sites, from the others.

Another more difficult technique is to negotiate strategic partnerships with others who have websites with similar content. Cross-linking between your site and theirs can help both gain visibility, as well as improve your relevancy and page rank.